By 2020, the total number of Chinese internet users is expected to reach 80% of its total population; 70% of them will shop online. China’s ‘new normal’ recognizes that domestic consumption will play a larger role in the economy. Meanwhile, Chinese consumers, driven by the fast-growing middle class, crave more goods from the EU.
Small EU businesses should be particularly aware of the rapid growth of e-commerce platforms in China which has diversified the entry modes to the country, providing them with more channles to sell to the market.
To learn about the latest market updates on e-commerce in China, as well as the digital marketing tools to improve your e-commerce strategy, the Belgian-Chinese Chamber of Commerce (BCECC) and the EU SME Centre are pleased to invite you to a half-day workshop on ‘E-Commerce in China’ on February 26, 2019 in Brussels.
This workshop is designed for any brands and merchants with an e-commerce or digital projects on the Chinese market, entrepreneurs and e-commerce practitioners.