“Our Chamber is an essential partner for your networking in Morocco!”

With the Belgian-Luxembourg Chambers of Commerce abroad, the chambers in Belgium have a strong foreign network that can help their members in their international activities. Time has come to put this network in the spotlight. Salma Rachhi, General Manager of the Belgo-Luxembourg Chamber of Commerce in Morocco, invites us to get to know the numerous opportunities offered by this country.

Can you describe your Chamber in a few words?

Salma Rachhi :The Belgian-Luxembourg Chamber of Commerce in Morocco is a non-profit association with more than 95 years of experience in assisting member companies in developing their business, expanding their network and strengthening their visibility in the business world in Morocco, Belgium and the Grand Duchy of Luxembourg. The CCBLM currently has more than 200 member companies in various sectors of activity, mainly in industry, commerce and business services.

The CCBLM has an Administrative Body composed of 13 Councillors and a permanent team of several collaborators, including myself, Mrs. Loubna Mouline (Administrative Manager), Mr. Noureddine Rafi (Liaison Officer), as well as trainees at Master 2 level in different specialties, where each has a specific role.

Which developments are happening in Morocco that could be of interest to Belgian companies?

SR : In recent years, the Kingdom of Morocco has consolidated its economic attractiveness at the international level by making significant progress in various economic, social and political fields, through the launch of new innovative sectoral strategies in the Aeronautical and Automotive industries, as well as in Agriculture, Infrastructure and Renewable Energies, notably in the case of the Tangier Med I and II port complex.
The result of these ambitious strategic plans is Morocco’s position as the number one destination in North Africa and the second most attractive destination for investors in Africa.

Morocco is a real pole of political and economic stability with a controlled inflation rate, a satisfactory GDP growth, a sustainable debt, a stabilized budget deficit, increasing exports and foreign exchange reserves, ambitious institutional and social reforms. With an ideal geostrategic positioning since, located at the extreme north-west of Africa, Morocco has a privileged accesś to Europe and Africa, thus providing a favorable business environment.

Is it easy to promote Belgium in Morocco? How do you do it?

SR : Belgium and Morocco share a long common history, and have strong family, social and economic ties that go back a long way. Current relations between Morocco and Belgium are undergoing a real transformation and are being built on a common ambition to develop their economic exchanges.

The promotion of Belgium in Morocco is part of a marketing plan that the CCBLM draws up annually, accompanied by a very precise communication plan through public relations, seminars, investment missions, direct marketing, trade fairs and exhibitions, contacts with local partners, as well as assistance with administrative procedures, thus facilitating the integration of Belgian companies into the Moroccan market.

Salma Rachhi

Salma Rachhi grew up in Belgium. A few years ago, she left for Morocco after obtaining a Master’s degree in Human and Social Sciences. She started her career within the Belgian-Luxembourg Chamber in Morocco in 2016. In 2018, she became responsible for public relations and communication and two years ago, she became the General Manager of the CCBLM. An engaging personality, precision and great professionalism are among her strengths.

In recent years, the Kingdom of Morocco has consolidated its economic attractiveness at the international level by making significant progress in the economic, social and political fields to become the leading North African destination in terms of investment attractiveness, and the second on the continent.

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How can your chamber help Belgian companies in Morocco, what services do you offer?

SR : CCBLM is an ideal partner thanks to its reputation, its wide network and its excellent relations with institutional and professional collaborators at national and international level. We qualify as a key partner for any promotional action that favours networking, offering real opportunities to economic operators in the three countries.

With the help of its experts, the CCBLM accompanies, informs and advises all companies wishing to develop their business in Morocco by setting up a network of professional contacts to exchange with several companies; it also ensures that new Belgian and Luxembourg investors are put in touch with public institutions and local government authorities concerning the administrative procedures for a successful establishment. It also plays the role of proximity with several regions in order to share the various opportunities that Morocco can offer.

Can you give an example of a company you have helped recently? And how?

SR : The CCBLM was able to accompany a Belgian-Luxembourg group specialized in maritime and dredging works which was able to win an important call for tenders for the participation in the construction and development of the Port Nador West Med. At the end of the first phase of the tender, 16 proposals were put forward, 13 were qualified and only the consortium in question won the tender. This port will complement the Tangier Med I and II ports and will strengthen Morocco’s position on the maritime routes.

The Belgian-Luxembourg Chamber of Commerce in Morocco is one of the 30 Belgo-Luxembourg Chambers of Commerce (BLCCA) accredited by the Federation of Belgian Chambers of Commerce. They help promote bilateral trade between Belgium, Luxembourg and the country in which they are established. The Chambers are made up of entrepreneurs who know what it is like to run a business abroad. They provide a sounding board and support and help entrepreneurs with practical matters to explore new markets abroad.

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